Holiday+Homework+-+Marketing


 * Managing the Marketing Function: Unit 2 - Area of Study 2**

Over the holidays please read Chapter 10 of your textbook: Managing the Marketing Function.

STEP1: **Choose a group to work with** - Add your name to Group 1, 2, 3, 4, 5, 6, or 7 page - no more than 4 people in a group.

STEP 2: **Choose an item to market**. Once you have joined a group, and added your name to the page, you are required to set up a marketing campaign to marketing an item of the group's choosing (each group may have a different item to market).

STEP 3: **Choose a market segment** Decide who is your target market - are you going to focus on __demographic__ characteristics or __geographic__ characteristics?

STEP 4: **Outline how the market segment you chose is __important/relevant__ to the product you are marketing.** Write dot points to explain the links between the product being marketed and the market segment.

STEP 5: **Review each others' marketing plan/segment, and provide feedback.** All feedback must include your name - own the feedback, please.